Creative unconscious, also known as active imagination, is a Jungian theory pertaining to opening up a dialogue with one's unconscious in order to trigger a shift in how the conscious and unconscious minds work together.
The Creative Unconscious seemed like a fitting name for this project which aims to gain insight into the sometimes invisible or un-thought-of processes of creative peoples while unearthing if it is, in fact, possible to remain a creative individual while pursuing a career as a creative professional.
The Creative Unconscious was born after being out of school and in the working world for about year-and-a-half. I felt like all of my creative energy was being spent at my 9-5 and like my personal creative endeavors were either falling flat or non-existent. I started to wonder if my peers and fellow creatives were going through anything similar, or if they were finding a successful outlet for their creative energy.
After stewing on this dilemma for a few months, I began emailing friends and creatives that I admire, asking them to participate in a brief series of questions about their personal creative work: where they find inspiration, what keeps them motivated, and if they have trouble balancing being creative as a profession with generating personal work. The Creative Unconscious was born.
After two years of successfully generating new content weekly, I became a bit burnt out on the project and decided to take a step back and focus on other endeavors. The Creative Unconscious is a project that maps creative's relationships to the act of creativity and it feels natural that it follow my own personal creative journey. We've revamped and will be sharing even more interviews with inspiring creatives again very soon. Thanks for following along.