Creative unconscious, also known as active imagination, is a Jungian theory pertaining to opening up a dialogue with your unconscious in order to trigger a shift in how the conscious and unconscious minds work together.
The Creative Unconscious seemed like a fitting name for this project which aims to gain insight into the sometimes invisible or un-thought-of processes of creative peoples while unearthing if it is, in fact, possible to remain a creative individual while pursuing a career as a creative professional.
THE ORIGIN STORY
The Creative Unconscious was born late one night, as most good ideas are wont to do, while I was brushing my teeth. After being out of school and in the working world for about year-and-a-half, I was feeling like my personal creative endeavors were either falling flat or non-existent and I started to wonder if my peers and fellow creatives were going through anything similar, or if they were finding a successful outlet for their creative energy.
So, I started emailing friends and creatives that I admire, asking them to participate in a brief series of questions about their personal creative work: where they find inspiration, what keeps them motivated, and if they have trouble balancing being creative as a profession with generating personal work. This is what happened.