The Creative Unconscious: What's your name, age, and professional title? Where are you currently employed?
Caty Cote: Caty Cote, Co-Founder, Flourish Collaborative
TCU: What hobbies do you have outside of your professional field that keep you inspired and motivated to generate personal work? How do they inspire you?
Caty Cote: I find a lot of inspiration in creating tactile things that I can share with others. Creating meals and cocktails with attention to how ingredients will blend, sewing and styling products that balance each part and piece of their sum. I'm not one to do something just for the sake of doing something-every element of that product is there for a reason. This inspires me professionally to craft and curate the best brand for our clients at Flourish.
TCU: Do you have a hard time balancing being a creative professional and generating personal work that you're proud of?
Caty Cote: I am a Taurus to the fullest extent so I have not had a hard time fulfilling my "personal work" in the food and drink department, however, my personal handcrafted products have taken a backseat to Flourish's digital products. We have been creating and developing personal brands that we are proud of, so that is fulfilling enough.
TCU: What time of day do you feel the most creative? What about the most productive?
Caty Cote: It's funny how these two things happen at different times! I feel most productive in the mornings (blame it on the ingrained 9-5 workflow), but I feel most creative in the afternoons.
TCU: What are your creative goals for the future?
Caty Cote: My creative goals really focus around producing work that is meaningful. Connectivity to the end user is so important no matter what I'm creating, whether it be a brand or a leather bag. If that connection isn't there, neither is the value.
TCU: Are you working on any personal projects right now? If so, can you share a little bit about your inspiration and your creative process?
Caty Cote: I am currently in the process of creating a quilt for a good friend of mine who is about to have her first child. Scouting for the perfect textures and trimmings, deciding on the pattern to use...I love it. I find inspiration in my connection with this person and what she values most, then translate that into what I curate.
TCU: What scares you?
Caty Cote: What scares me the most is not being good enough. In the past, it's held me back creatively, but it's something that I'm aware of that I try really hard not to let get in my way of going after what I want.
TCU: What does success mean to you?
Caty Cote: Success means wanting to achieve more without feeling unfulfilled. It means being confident that you are putting good out into the world in some way, and being good to yourself.
TCU: Anything else you want to add?
Caty Cote: I believe as creatives that it's important that we find a supportive tribe. Our heads can be all over the place, our projects can be askew and as entrepreneurs there are so many questions. Having people around you who "get it" is so incredibly helpful. Community over competition.
If you want to find out more about Caty and Flourish Collaborative, head over to www.flourishcollaborative.com