The Creative Unconscious: What's your name, age, and professional title? Where are you currently employed?
Local Wanderer: Taylor Loren, 25, co-founder of Local Wanderer & Elaine Rystead, 25, co-founder of Local Wanderer
TCU: What hobbies do you have outside of your professional field that keep you inspired and motivated to generate personal work? How do they inspire you?
LW: It may sound generic, but our hobbies really are our work! We love travelling, visiting new coffee shops, and of course: trying new food! (Taylor really really loves food). All of our “hobbies” like travelling, meeting new friends, photography, web design, social media…they’re all things that we have incorporated into our “work” so it’s really easy to stay inspired on a daily basis!
When that doesn’t work, there’s always Netflix or reality TV ;)
TCU: Do you have a hard time balancing being a creative professional and generating personal work that you're proud of?
LW: Not at all! We've found that our best work has actually been the work that we create for clients, vs creating our own content for our blog. When we're working with clients, we're able to have more resources to make our vision a reality, and then provide more value to our readers. We think it's a pretty win-win situation, but we do take the time to randomly go off and do selfie shoots at sunset too.
TCU: What time of day do you feel the most creative? What about the most productive?
LW: We’re very different in this way. Elaine is the most creative when she’s out meeting with people during the day and getting inspired from personal interactions, whereas I (Taylor) am most creative late at night, when I’m alone with no one to bother me and it’s just me and my computer. That’s probably why we make such a good team!
TCU: What are your creative goals for the future?
LW: We have so many! We really want to make Local Wanderer's vision a reality, and we would love to have our own travel app to make visiting new places easier for everyone.
TCU: What scares you?
LW: Failure! We’re so open about our hopes, dreams, and ambitions, and it’s really scary to put yourself out there and tell a bunch of people those things! Because if you fail, then there’s no hiding.
TCU: What does success mean to you?
LW: If you aren’t slightly embarrassed by the work you did a few months ago, then you aren’t moving forward creatively! We find our success in our improvements, and even though we have really high standards for our work, every few months we look back and kind of cringe at content we thought was super awesome at the time. Which is great! It means we’re getting better.
TCU: Anything else you want to add?
LW: The best thing about working on Local Wanderer is the amazing, creative community we’ve become a part of. In any city we go to, we know we will be at home as soon as we find the best coffee shop in town.