Max Morin

The Creative Unconscious: What's your name, age, and professional title? Where are you currently employed?

Max Morin: Max Morin, 24, Graphic Designer at Faithlife (formerly Logos Bible Software)

TCU: What hobbies do you have outside of your professional field that keep you inspired and motivated to generate personal work? How do they inspire you?

MM: My main hobby outside work as of late is hand lettering. Trying to create something new each day, even if it's rough, has been super rewarding. But, to name another hobby that inspires me to do personal work, it's definitely music. Playing guitar, writing, listening to good music. Having this as something to switch over to when I hit a creative wall is awesome, it helps clear my mind and refocus my effort.

TCU: Do you have a hard time balancing being a creative professional and generating personal work that you're proud of?

MM: Yes, but it's getting easier. I started saying no to certain things so I could spend more time on personal work. Also, there are plenty of opportunities at my job to hone my lettering skills. I've recently been doing some #lunchtimelettering where I take part of my lunch break to create something for fun.

TCUWhat time of day do you feel the most creative? What about the most productive?

MM: I'm a huge night owl. It's when I feel the most productive, but not necessarily the most creative. There's something about knowing that there's nothing left to do besides go to sleep that allows me to focus intently on whatever I'm working on. I like to start a projects during the morning or afternoon when I feel most creative, and then bust out the majority of the work on it at night. Blasting some Deadmau5 in my headphones helps with productivity as well.

TCU: What are your creative goals for the future?

MM: I've become increasingly envious of the work I see my motion graphic friends doing. Somewhere down the road I plan on jumping ship to the motion side of things. Realistically though, my goal in the next couple of years is to exclusively do hand lettering and sign painting commissions for freelance (alongside my 9-5 job).

TCU: Are you working on any personal projects right now? If so, can you share a little bit about your inspiration and your creative process?

MM: Just lettering projects :) On my laptop, phone and computer at work, I have swipe folders which basically serve as a place to dump anything and everything that inspires me. Instagram is a huge source of inspiration day to day, however, when digging for inspiration for a project, I try to look more through design books and the print collateral I've collected over the years. My process involves a lot of sketching and trying lockups and styles before moving to a first draft with pencil. Once I have my general sketch, I'll trace over those line and refine everything until I get a version I'm happy with. Then depending on what the final product is, I'll either just ink it in or bring it into photoshop and go from there.

TCU: Anything else you want to add?

MM: Just an encouragement to keep creating new things and playing around with new ideas, styles and processes. Enjoy the process, ya'll!


If you want to see more of Max's playful work and hand lettering, head over to