The Creative Unconscious: What's your name, age, and professional title? Where are you currently employed?
Lauren Stelling: Lauren Stelling, 23, N/A … freelance photographer/videographer/art director
TCU: What hobbies do you have outside of your professional field that keep you inspired and motivated to generate personal work? How do they inspire you?
LS: Outside of pursuing personal work I enjoy being outdoors and exploring new creative processes. Recently, with the return of the warm weather, I’ve been foraging natural materials and experimenting with dying clothes and clay. Being outside inspires me because it’s a great way to clear my mind and find new ways to create. I also really love to cook, which has been a great way to keep me inspired and working on my food photography!
TCU: Do you have a hard time balancing being a creative professional and generating personal work that you're proud of?
LS: I think there is give and take when it comes to keeping your creative integrity in tact. Keeping a balanced schedule is always important, but I think even more so when you’re working full time. I try to take every project that comes to me, but sometimes the personal work takes a bit longer to execute. I think that’s okay though as long as you follow through and keep up with your ideas.
TCU: What time of day do you feel the most creative? What about the most productive?
LS: When I was in school I felt the most creative in the late evening, but now I think it’s in the morning, which is also the time I feel most productive. Doing freelance work can be tough because you have to create your own schedule, so doing work in the morning allows me to free up my afternoons and evenings to enjoy life and find inspiration.
TCU: What are your creative goals for the future?
LS: I want to keep on learning. I think the only way to grow as a creative person is to keep exploring new concepts and ideas, especially outside of your field. The more you learn, the more you know. I’m trying to challenge myself with more design work and learning new programs outside of my repertoire.
TCU: Are you working on any personal projects right now? If so, can you share a little bit about your inspiration and your creative process?
LS: The most recent personal project I wrapped up was a music video for a friend. My friend, a recent dance grad from Cornish, and I wanted to work on photo and video projects together so we came up with our concept for the music video based on things we could find easily around our homes. We got inspiration through what we found. During the process we created mood boards and shared videos we liked. From there we created a shot list and a few rounds of storyboards.
For every project I work on I create shot lists and storyboards. I find its really helpful in the process to get away from a computer and draw out ideas from scratch. It’s also a really helpful way to communicate ideas to other people.
TCU: Anything else you want to add?
LS: I encourage anyone who’s trying to work in the creative field to take on every opportunity they encounter, even if it might not sound like it’ll help your future career right away. I’ve found that most of my projects have stemmed from other opportunities or word of mouth. Keeping positive and moving will only enhance your creative career and boost you up to the position you want to be in. I think I’m a very career oriented person, and freelancing was never something I anticipated doing, but it’s taught me a lot about being my own business and making valuable connections.
If you'd like to get in touch with Lauren or see more of her work, click into her website www.laurenlstelling.com