The Creative Unconscious: What's your name, age, and professional title? Where are you currently employed?
David Drori: David Drori, 31, Senior Video Editor, Tether, Inc.
TCU: What hobbies do you have outside of your professional field that keep you inspired and motivated to generate personal work? How do they inspire you?
DD: I think that most of my hobbies inform and shape a lot of the creative choices I make both in my personal and professional work. That seems to be a shared outlook when talking to my friends or coworkers. I have some pretty ordinary pursuits outside of work that I get inspired by regularly: Documentaries, books, cooking, traveling, etc. I'm not good at skateboarding, but I've always admired those who are.
When it comes to storytelling in general I find a lot of inspiration in the choices people make; decisions that are not low hanging fruit or stock expectations.
TCU: Do you have a hard time balancing being a creative professional and generating personal work that you're proud of?
DD: I can get pretty taxed by my day-to-day work and lose motivation for passion projects. A lot of creative muster goes into it and by the end of day I'm happier reading outside on a nice day than worrying about generating personal projects or that I'm not doing enough. It ebbs and flows. What's important for me is to recognize that I can infuse humor and personality into the professional world. I can blend the personal and professional and vice versa. That type of overlap can result in work that I am proud of.
TCU: What time of day do you feel the most creative? What about the most productive?
DD: I'm most creative midday or evening once I've hit some sort of stride. Then I'm productive and into it. If I am feeling exceptionally creative it tends to spillover to the next day. I'll wake up with a set of ideas that I know I want to try out on a piece and I'm eager to get productive. It depends.
TCU: What are your creative goals for the future?
DD: Create new opportunities to shoot and direct work. Actively test out ideas that I think have potential. I'm usually very sedentary and isolated as an editor during my day-to-day job. If I work on set it's usually a relief to get a change of scenery and move around quite a bit with other people. It's fun working collaboratively to solve a creative problem if I feel stifled. I like to freestyle ideas with people. That's pretty much key for how I operate and for continuing goals that I've set out: Balancing out what I normally do with some different activity. It informs a lot of what I do creatively and tends to spark new interest in pursuing new work or revisiting ideas that I've abandoned for whatever reason.
TCU: Are you working on any personal projects right now? If so, can you share a little bit about your inspiration and your creative process?
DD: I'm currently working on a script for a potential short film that is directly inspired by the 90's sitcom Full House. In fact it's a prequel to the show and about how some of the primary characters you may remember met in college. The material is based on a short play my friend and I wrote and produced in college. Adapting it into a script has been a slower process, but that's because the vision for it is completely different.
I'm also working on an art collaborative with my girlfriend called Tiny Tropics. It isn't focused on any one thing specifically. We are bringing everything we know to the table creatively and goofing around with illustration, design, video, motion graphics, etc. It's a sandbox for us to play and work and ideally collaborate with others when the time is right. The process with this is very loose, but that is honestly the point right now. Not taking it too seriously. We are planning to launch our site by the end of the year with some content.
TCU: Anything else you want to add?
DD: I was much more cynical about creating and sharing personal work when I was younger. I kept a lot hidden. Always my worst critic, etc. I've learned time and again that it's totally okay to fuck up and make large volumes of garbage work before you land on something you're truly invested in and can stand by. Basically, try on a lot of ideas. Badger people you respect for feedback on your work. Keep going.
If you want to see more of David's awesome work, check out his website, www.daviddrori.com.