The Creative Unconscious: What's your name, age, and professional title? Where are you currently employed?
Emma Vidmar: Emma Vidmar, 24, Junior Art Director at Martha Stewart. Freelance Photographer.
TCU: What hobbies do you have outside of your professional field that keep you inspired and motivated to generate personal work? How do they inspire you?
EV: I quite enjoy being outdoors. I grew up in a house atop a little mountain in Washington state and there is something quite lovely about being surrounded by nature. There are patterns and nuances just resonate with me. I wouldn’t say that my design aesthetic is necessarily rustic as a reflection of that, in fact i generally prefer a more modernist approach to design. I think more than anything, nature and hiking revitalizes me. It gives me a reverences for beauty and invigorates.
TCU: Do you have a hard time balancing being a creative professional and generating personal work that you're proud of?
EV: I think the only thing that is difficult about this is time. Time is sort of liquid when you’re a creative person. Often times, I’ll be in the middle of a project for work when an idea will hit me for a personal project and I’ll quickly draw it out on my sketchbook to reference after work. This works well for me, as I can refine the idea and work through it on my train home. The difficulty comes when finding time to execute ideas for my personal projects. I only have so many hours after work before sleep becomes necessary, so the process just becomes longer. Which at this time in my life, I don’t mind.
TCU: What time of day do you feel the most creative? What about the most productive?
EV: I feel like a get a lot of my ideas in the afternoon, like around 12-3? but I am most productive/obsessive late at night. it’s not very practical when working full time, huh?
TCU: What are your creative goals for the future?
EV: At the moment I am a sponge. I'm trying to absorb all the knowledge and skills I can where I’m at. I want to do big things, because I feel design has such great potential for good purposes. For now, however, I’m still learning what those big things are. My creative goals are fairly vague, and their ambiguousness is actually quite exciting for me. Someday I’d love to design a store holistically, from the products sold, the store propping, the branding, and the interior space. I think that would be fun.
TCU: Are you working on any personal projects right now? If so, can you share a little bit about your inspiration and your creative process?
EV: My fiancé and I have actually been working on project that stretches ourselves into different mediums. We both love interiors and beautiful objects. In the next year we’d like to try our hand at 3 Dimensional objects. We’re hoping to curate some of our favorite things and create a shop.
Other than that I’ve been trying to become a better illustrator, so I’ll come home, turn on Netflix and just watercolor whatever comes to mind in my messy sketchbook. It’s my bespoke version of “Netflix & Chill.” I don’t know that I can speak to my creative process on my personal projects because it vary based on it’s context. I usually start with a sketch, and do several rounds of thumbnails there. I think it’s important to hold off translating an idea to the computer until i know pretty well what I’m gonna do with it. Sometimes things evolve into a whole new direction when i introduce the computer, but sometimes that is a welcome element.
TCU: What scares you?
EV: Pickles. Also not living up to my potential.
TCU: What does success mean to you?
EV: I have such trouble defining success. It seems like one of those things you can define in a million different ways. I suppose success means having the resources to pursue your creative pursuits. It means being able to feel fulfilled. I feel that in a lot of ways i have felt and been blessed with success, even if it may be small.
You can find out more about Emma and check out her amazing work at www.emmavidmar.com.