The Creative Unconscious: What's your name, age, and professional title? Where are you currently employed?
Lindsay Sjoberg: My name is Lindsay, and together with my sister Tegan we run the Vancouver lifestyle blog called Treasures & Travels. I am 25 years old, a city girl who loves anything that sparkles or glows. Tegan is 27, married and loves being mother of her precious daughter Hazel.
TCU: What hobbies do you have outside of your professional field that keep you inspired and motivated to generate personal work? How do they inspire you?
LS: I love anything to do with storytelling. Any experience that births a story. Any experience that sparks a connection between two people and together you dive into a deeper sense of each other; perspective on life gets shifted, and a new light is shed. Hearing people's stories is something that constantly pushes me and inspires me to keep doing what I am doing with our blog. Using social media as a positive way to collaborate with people, hear their stories, and make real connections. I love seeing how people are moving forward with their dreams, it inspires me and encourages me to stay creative and dig deeper into my interests and passions. I love finding ways to collaborate musically with others as well, whether it is setting up shows in our Gastown studio, writing songs or making music videos inside of a moving truck with my friends (yes that happened). I just love it when a bunch of people come together and add their ideas and talents into a giant stirring pot creating something warm, tasty and beautiful.
TCU: Do you have a hard time balancing being a creative professional and generating personal work that you're proud of?
LS: With putting out content 5 days a week, it can become a struggle to stay creative. Tegan and I are SO lucky to live in a city thriving with creativity, and many people and friends doing amazing and creative things. People are always down to share their thoughts, and experiences to help better the other's art. I definitely feel most motivated and inspired when working with people and creating together where the result benefits both people and businesses.
TCU: What are your creative goals for the future?
LS: We have lots of dreams of traveling with our blog. I hope to meet more people, experience other cultures and hear more people's stories. I think stories are the most beautiful form of connection. They are born from deep places of experience. These experiences are moments in peoples lives that have either been beautiful, extremely hurtful, scarring or jarring. But in the midst of these moments, something beautiful happens, a shift. A shift in perspective; a sentimental sting. These timeless shifts create this sense of beauty and courage in the words and the lessons that come from them. It is my dream to continue to tell stories, and pluck them out of others hearts.
TCU: What scares you?
LS: What scares me? Time. We have experienced a heavy loss of a family member this year, and It has forced us to fix our eyes on time. How much of it do we have? We don't know, and therefore it has allowed me to really see moments and experiences differently. I am afraid of being distracted when we live in the western world where instant gratification and building up yourself and your own image is "important". Distractions are constantly buzzing around our heads every day in many shapes and forms, and It is definitely my fear of giving in and focusing on the wrong things - especially with my job being social media. Being aware of what truly matters in life, and realizing that time likes to run, has shed a new light on how I live every day- on which moments of my day I highlight my attention to as well as using social media as a positive tool to influence. I feel most proud when we are able to use our social media platform to benefit others, and to shed light on other's hard work. Tegan and I are very grateful to be at a point with our business where we can collaborate and connect, and hopefully make a difference in other people's businesses and lives.
TCU: What does success mean to you?
LS: I feel most successful when I am truly seen, and when others feel seen. When vulnerability is shared and it spills courage out onto the floor and dampens everyone's feet who happens to be in the room. Connecting with others in the griddy real-life moments.
TCU: Anything else you want to add?
LS: Every human want's to be seen, everyone wants to know that their experiences were for a reason, and that their story is worthy of a listen. It is such a humbling honour to be able to draw these out.
I was at a very touching memorial service recently, and the man's best friend got on stage and said "He was always searching for success, always striving to be better and do more things, but I stand as an example of his success - he was the best friend and he made life easier, If you can make this world an easier lace for one person, that is success"
Head on over to the Treasures & Travels blog to find out more about Lindsay and her sister Tegan, check out some of their awesome DIYs, tutorials and beautiful places they go.