Sierra Weir

The Creative Unconscious: What's your name, age, and professional title? Where are you currently employed?

Sierra Weir: My name is Sierra Weir, and I’m a Social Media Community Manager at Fuse Interactive. Our client is Kawasaki USA.

TCU: What hobbies do you have outside of your professional field that keep you inspired and motivated to generate personal work? How do they inspire you?

SW: It was a big leap for me to accept a job so immersed in motorsports. I always imagined my day job would be an extension of my personal interests. I now have this immense feeling of contentment knowing that work doesn’t have to follow you home once you clock out. I crave nature and always have been close to the mountains and the ocean. You can usually find me skiing in Mammoth during the winter or going for a surf after work. The ocean is my biggest inspiration and a sort of sanctuary. You can’t find cell phones out in the lineup, after all. I love the idea of a secret world. When I’m out on my surfboard, I see all sorts of residents – dolphins, stingrays, schooling fish, and sea lions. The ocean is both nurturing and devastating. Sharing space with these guys makes me appreciate their design. Every drop of saltwater that rolls off my skin is a lesson learned. 

TCU: Do you have a hard time balancing being a creative professional and generating personal work that you're proud of?

SW: Honestly, most of the time. My biggest fantasies don’t include winning the Lottery or living a lavish, opulent life. Instead I fantasize about waking up sometime after 7:30 am, making a cup of coffee, walking upstairs into my well appointed studio flooded with natural light, and working on my paintings. One day I might achieve this. Right now time is the enemy. You really don’t know the value of it until your personal time is held hostage by a steady paycheck and a 401K. Just a few months ago I had to accept the fact that in order to get to the next level in my artistic career I had to scale back work that didn’t serve me. It’s either 100% dedication or nothing at all. Doing too much is when I start to see my work lose its purpose and its overall quality.

TCU: What time of day do you feel the most creative? What about the most productive?

SW: I feel my best around mid morning. I can bang out tasks and maintain laser focus. I’d say this time is also my most productive.

TCU: What are your creative goals for the future?

SW: I would love to be in an art show. Until recently my pieces were all commissions. Now that I have a cohesive body of work, I’d like to share my paintings. I want people to experience them. Right now people are only seeing them. 

TCU: Are you working on any personal projects right now? If so, can you share a little bit about your inspiration and your creative process?

SW: I’m just about to get started. The working title of the series is “Undone Animals.” Back in college I was obsessed with neoexpressionists like Jean Michel Basquiat. I made these awesome large-scale paintings of cityscapes. Shortly after the obsession started, it left me just as fast. I was unable to recreate anything as free and bold as that series. The canvases were heavily layered with outlines of skylines and houses and symbols. I remember painting each piece after 9:30 PM. As I grew weary, my brushstrokes became more aggressive. I now see an opportunity to combine my current vision with remnants from my past obsession. There’s going to be a call to action in this series centered around conservation. 

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TCU: What scares you?

SW: A lot of people would say failure. I want to say that, but this feeling is not as simple. It’s more of a fear of falling into predictable life patterns. I want a comfortable life, sure, but I don’t want to be the person who just paints as a hobby nor do I want to be the person who pines for days long ago when “I almost had it.”

TCU: What does success mean to you?

SW: Success is when people come to you for advice. 


You can learn more about Sierra and see more of her work at

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