Laura Groetzinger


Sometimes I think that my design work limits my creative exploration.

Name, Age, Location, Professional Title, Employer

Laura Groetzinger | 28 | New York City | Lead Product Designer @ | Artist @ Pink and Salt

What hobbies do you have outside of your professional field that keep you inspired and motivated to generate personal work? How do they inspire you?

I work full time as a product designer, so a lot of my free time is spent on @pinkandsalt. When I'm not working or painting, you can find me roaming the streets of New York, playing soccer, going to shows and random events. The more I'm getting out and exploring, the more inspired I feel. I recently went to a Roxane Gay book reading, which I found quite inspiring. Reading helps too. I'm reading a wonderful book, called Color: A Natural History of the Palette by Victoria Finlay. Reading, exploring, Instagram, podcasts, crafting and good conversation - those are the hobbies that keep me inspired!


Do you have a hard time balancing being a creative professional and generating personal work that you're proud of?

Of course, but that's not always a bad thing! Sometimes I think that my design work limits my creative exploration, that I have something amazing brewing inside and I just need the time, practice and mental space to let it out. On the flip side, structure is incredibly important for me. Without structure, I procrastinate like crazy, so I'm grateful for that. Also, not always having as much time for painting as I would like has taught me to jump into projects quickly without overthinking. 

What time of day do you feel the most creative? What about the most productive?

I wish there was a pattern! If there is, I haven't noticed. I will say that I'm most creative when I am stress-free and have time to experiment, and most productive when I'm doing a lot of different things at once.


What are your creative goals for the future? 

I have a million things on my to do list from indigo dyeing to street art, but here's what I'm thinking for the next year...

1) How do I tell stories of those who aren't heard? How do I make my work more community-oriented?

2) I want to focus less on craftsmanship and more on the meaning of the work I'm producing. I'll always paint florals and use hot pink, but I'd like to shift a bit to focus on figures, to center more of my work around relationships and intimacy.

3) I really want to make clothing, specifically floral shirts for men. I used to spend a lot of time sewing and making clothes. I'm anxious (and also scared) to connect the two worlds.

Are you working on any personal projects right now? If so, can you share a little bit about your inspiration and your creative process?

All my projects are personal! My partner and I recently made a timelapse video to study the different stages of a flower. You can see it on my Instagram feed. (photo)


What scares you?

Calling myself an artist, although it does get easier with time.

What does success mean to you?

That's a tough one! Maybe... creating work that makes other people feel happy or empowered or creating work people want to see more of.


Why do you create?

I just always have. It makes me feel good.


To learn more about Laura and to see more of her work, check out her Etsy and follow along with her on Instagram @pinkandsalt.

PaintingMeghan HoleComment